Your website is the face of your business, and it’s very important to have a site that reflects your brand. But, redesigning a website takes a lot of money, time, and brainpower. Is it really worth it to put all of this effort into a website redesign?
Most of the time, the answer is yes.
Check out this guide to discover why you should consider a website redesign.
As your brand and company evolves, so does your target audience.
Oftentimes, a website redesign is necessary in order to align your site with the expectations of your new users. When your target audience shifts, you’ll typically need to realign the following:
By reworking these elements of your website plus others, you’ll do a better job of reaching your target audience.
If your users or clients are complaining about your website, it’s time for you to do a redesign ASAP. As we said at the beginning of this article, your website is a reflection of your business. If your website is functioning poorly, people will assume your business also functions poorly.
Here are some common complaints to look out for that indicate that you may need to redesign your website:
If these answers aren’t obvious by checking out your site and people are coming to your customer service team for answers, then it’s time for a website redesign.
Newsflash: it’s not 1999 anymore.
Even if your website functions properly, if it looks like it was created in the 90s or early 2000s, people aren’t going to trust it. The trustworthiness of a website is typically communicated in four ways:
Other signs that your website is outdated include:
After reading this article, you should have a better idea of whether or not it’s time to redesign your website.
If it is time for a redesign, be sure to check out our services for website design in Coffs Harbour.