Do you think it may be time to for a website redesign, but aren’t sure?

Your website is the face of your business, and it’s very important to have a site that reflects your brand. But, redesigning a website takes a lot of money, time, and brainpower. Is it really worth it to put all of this effort into a website redesign?

Most of the time, the answer is yes.

Check out this guide to discover why you should consider a website redesign.

1. Your Target Audience Changed

As your brand and company evolves, so does your target audience.

Oftentimes, a website redesign is necessary in order to align your site with the expectations of your new users. When your target audience shifts, you’ll typically need to realign the following:

  • The words you use to describe your products and services
  • The way in which you organise your website
  • The type of content you create for your product and services pages
  • The functionality and design elements of your website

By reworking these elements of your website plus others, you’ll do a better job of reaching your target audience.

2. Your Users or Clients Are Complaining

If your users or clients are complaining about your website, it’s time for you to do a redesign ASAP. As we said at the beginning of this article, your website is a reflection of your business. If your website is functioning poorly, people will assume your business also functions poorly.

Here are some common complaints to look out for that indicate that you may need to redesign your website:

  • Your website isn’t mobile-friendly
  • I can’t find your business online
  • I’m having trouble checking out/buying your product
  • Do you offer “X” product or “X” service? (This should be obvious after visiting your site)
  • Where can I buy your product?
  • Where is your business located?

If these answers aren’t obvious by checking out your site and people are coming to your customer service team for answers, then it’s time for a website redesign.

3. Your Website is Outdated

Newsflash: it’s not 1999 anymore.

Even if your website functions properly, if it looks like it was created in the 90s or early 2000s, people aren’t going to trust it. The trustworthiness of a website is typically communicated in four ways:

  • Up-front disclosure
  • Design quality
  • Current and comprehensive content
  • Connection to the rest of the internet

Other signs that your website is outdated include:

  • You haven’t updated it in two years: Web design trends change constantly, so it’s important to be rethinking your design on a continuous basis
  • Your website has a slow loading time: A slow loading time can lead to high bounce rates, so it’s very important to update your website if this is the case

Website Design in Coffs Harbour: Wrap Up

After reading this article, you should have a better idea of whether or not it’s time to redesign your website.

If it is time for a redesign, be sure to check out our services for website design in Coffs Harbour.

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