The BIG Salami started out as a weekend market business selling exceptional artisan products, made from local ingredients. The stock was well received by market goers, nevertheless our client wanted to make their quality small-goods more accessible to the general public, available to purchase anytime of the week. To really take their business to the next level The BIG Salami engaged Coffs Harbour specialised marketing solutions agency, Giant Media.
Giant Media created a brand story tale that was minimalist by nature and consistent in design. The BIG Salami brand was brought to life first and foremost through a new logo design. We created a few logo mock-ups that could be utilised in a variety of professional vector file formats (in other words, the logo integrity will remain fit for professional use regardless of its’ application).
Playing to our array of strengths in specialised marketing solutions we created a robust website, complimented with professional photography produced in-house. Our team of digital strategists, UX and UI designers and development specialists had the pleasure of creating an interface that focused on charcuterie and used this to inspire both the imagery and tone of voice used throughout the website. The site was highly optimised for mobile, making it easy for users across all devices to quickly find what they needed and make contact with the business to purchase products or make an enquiry.
As a result of their increased online presence and recognisable branding The BIG Salami has seen a demand for their range and increased online sales, causally this uplift has also seen the business attend multiple regional markets and field days.