Digital Marketing is a broad term encompassing all of your marketing activities online. In essence, this may include Social Media campaigns, Google Ad campaigns, YouTube adverts, your Website and Search Engine Marketing.
A Digital Marketing campaign proposed by Giant Media will be based on experience, analysis and solid data. As such, by using data to better understand your target market, we can hone your online strategy to maximise cost-effectiveness. Simply put, you only need to spend money where you’ll get results.
In order to discover where best to focus your budget, Giant Media will perform a comprehensive digital marketing audit. This will identify your strengths and weaknesses. We’ll then produce a plan to achieve your identified goals within the specified budget. In fact, clients will often be surprised at the results. For example, a common weakness is the written content of a website. Moreover, analysis can show it’s performing poorly in a Google search. As a result, it requires new content that is written specifically to be Search Engine Optimised (SEO).
Other areas include: