Marketing has changed dramatically over the last couple of decades. Once upon a time, marketing channels consisted of just print, TV and radio. Now, businesses are moving into the digital space. And the rewards can be huge. In fact, businesses that are connecting effectively with their audience via a Digital Marketing strategy are the businesses that will thrive going forward.
Simply put, Digital Marketing means promoting your brand and activities via the internet. So, before designing a Digital Marketing Plan tailored to your business, you need to know why you need one. Let’s have a look.
I think we’ve all heard the old saying from Benjamin Franklin: “If you fail to plan, you are planning to fail!” It’s still true today. Consequently, the act of forming a Digital Marketing Plan will immediately strengthen your business. This, together with a traditional marketing strategy will provide firm direction and goals for your business.
As such, avenues to explore during this discovery phase may include:
We know that online sales are consistently growing rapidly year on year. In fact, some forecast as much as 19% up in 2020. This tremendous growth is being driven in part by our increasing use of mobile phones. It seems we’re becoming increasingly dependent too. A recent survey claims that the average American check their phone a staggering 96 times a day – that’s once every 10 minutes. For Millennials the number is even higher.
Clearly, your Digital Marketing Strategy must focus on effective strategies for the mobile customer.
Marketing online means you will get real time information that’s easy to track and full of insights. This means you can be more dynamic and make adjustments to your strategy to maximise ROI.
A good Digital Marketing strategy means staying flexible and giving your customers a more personal experience. Through channels such as social media, blog articles, video production and email marketing, marketing campaigns can be tuned to suit each audience.
Traditional marketing is fairly effective at providing customer reach. But Digital Marketing provides so many more ways to engage with a wider customer base. For instance, through Adword campaigns, social media campaigns, targeted blog articles and search engine marketing.